COMPROMISE EFFECT ON CONSUMERS’ BEHAVIOR

Green Sport Marketing Mix on Sportswear Consumers Purchasing Behavior

The present study aimed to investigate the impact of green marketing mix on sport wear consumer shopping behavior. Population for the study was professional athletes, Semi-Pro and Club consumers sport wear that due to extensive of operations community according to the Morgan table 386 people was conclude as the sample. Research tool was a sport green marketing questionnaire whit four items that...

Situational influences on consumers’ attitudes and behavior

While classical and operant conditioning are frequently implicated in the formation of attitudes, there is no generally accepted theoretical portrayal of the processes involved and how the two conditioning processes might interact. We describe a model of attitude–behavior relations, the behavioral perspective model (BPM), which suggests how situational influences on consumer choice may be categ...

The effect of incomplete information on the compromise effect

Most research on the compromise effect focuses on how consumers make their decisions in a complete information scenario; however, consumers generally lack sufficient information when they make purchase decisions. This research aims to explore the compromise effect with incomplete information. Three studies were conducted to examine the research hypotheses. The main findings was that consumers a...

The Psychological Effects of Perceived Scarcity on Consumers’ Buying Behavior

Electronic Travel Markets: Elusive Effects on Consumers' Search Behavior

This article examines the effect of Internet-based electronic markets on consumer search in the travel and tourism industry. Two experiments provide the empirical basis for the article. We address the question of whether consumer search in electronic markets is different from search in conventional markets. In this work we refine the efficiency of consumer search and its effects with the follow...